Methodologies
Methodology encompasses both who is surveyed and how information is collected. To see how we would work with you to choose a methodology and create your survey, click here.
Before we recommend the best methodology for your survey, The Survey Centre will work with you to fully understand your requirements and objectives.
Your intended audience, the insight you're trying to gain, your budget and your reporting requirements will all influence the choice of methodology. And methodology in turn plays an important role in determining the quantity and quality of responses to your survey.
Who to survey...
Your survey methodology could opt for:- a sample - i.e. a representative proportion of the group whose opinions you seek
- a census - i.e. the group in its entirety