Midnight Communications
Survey Title
Customer Survey
Description
In an industry plagued by misconceptions, it's important to understand when and how an agency adds value. The Survey Centre have recently completed this award winning agency's fifth customer survey.
The survey looks at the clients' relationship with account handlers, levels of professionalism, understanding of the clients' objectives, strategic skills, writing skills, levels of coverage and perceived value for money.
This survey benchmarks the company's performance and provides the basis of an action plan for Account Directors who are constantly looking for ways to increase customer satisfaction in an industry which finds it easy to demonstrate results but difficult to demonstrate ROI.
Although frequently difficult to track down, clients are very willing to share their thoughts and Midnight often find the survey uncovers issues that were previously unknown.
As you would imagine from a PR Agency, Midnight always uses positive feedback to the full.