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Annual Customer Surveys

Many of our clients conduct annual surveys with their customers. this allows them to measure the success or otherwise of improvement initiatives, personnel changes, marketing and product delivery.

Conducted at regular intervals (usually annually), customer surveys deliver a range of benefits:

  • Demonstrates to your customers that you value their opinions and business
  • Provides an anticipated channel for feedback
  • Helps you identify customers at risk of 'defecting'
  • Reminds employees that less tangible aspects of their work will be evaluated
  • Provides the opportunity to benchmark your performance - against other organisations or against your previous survey
  • Allows you to link satisfaction data with results
Once we have established the objectives of the survey and understood how your business works, the Customer Survey process does not require a great deal of input from your management staff.

We can work with you on a one to one basis or we can work with your staff. We frequently run workshops with organisations that want to involve a range of people, particularly at the results interpretation stage.

To discuss your requirements with us, call 01444 240249 or contact us.